Institute
This Is Where
American Tea Begins
What if beer could feel as balanced and intentional as tea?
A new category between tea and beer
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Institute
What if beer could feel as balanced and intentional as tea?
A new category between tea and beer
Shop NowMEIRYA is a U.S. based tea innovation brand building a modern tea lifestyle platform.
MEIRYA was created to redefine how tea exists in modern life. While traditional tea carries deep cultural meaning, it is often disconnected from today's fast-paced lifestyle. At the same time, modern beverages are convenient but often lack depth, identity, and story.
In a time when many drinkers are moving away from heavy, bitter beers, a new kind of curiosity is emerging — one that seeks lighter, cleaner, and more mindful experiences.
Meirya brings together two worlds that have rarely met: the precision of modern craft brewing and the depth of traditional tea culture.
Working with real tea leaves — not extracts — we explore how tea's natural aroma, structure, and subtle bitterness can reshape how beer is experienced.
This is not just beer. This is a different way to drink.
What if beer could feel as balanced and intentional as tea? In a time when many drinkers are moving away from heavy, bitter beers, a new kind of curiosity is emerging — one that seeks lighter, cleaner, and more mindful experiences.
MEIRYA brings together two worlds that have rarely met: the precision of modern craft brewing and the depth of traditional tea culture. Crafted with real tea leaves — not extracts — it reveals a more subtle, layered drinking experience, where aroma, structure, and balance come together.
This is not just a new flavor. It's a new rhythm of drinking — slower, smoother, and more refined.
Matcha exists between tradition and modern life.
It preserves the essence of tea
while expanding into new forms of consumption.
Matcha is the modern language of Chinese tea.
Matcha traces back to the Song Dynasty "Dian Cha" culture in China.
A refined practice combining craftsmanship, aesthetics, and balance.
Over time, it influenced Japanese tea culture and evolved into what the world recognizes today.
One leaf,
across a thousand years of civilization.
Particle size defines flavor
The quality of matcha depends on how it is processed.
Through low-temperature stone milling, MEIRYA preserves the natural structure of tea.
With ultra-fine particle control up to 1500 mesh, it achieves smooth texture, balanced flavor, and consistent performance across applications.
From One Leaf to
Endless Possibilities.
Founder & CEO of MEIRYA
Born in China's renowned tea regions and shaped by years of experience in international trade and brand development in the United States, Frasier Zhong founded MEIRYA with a simple belief:
The future of tea should belong to a new generation.
While specialty coffee transformed global coffee culture and craft beer created entirely new consumer experiences, Frasier saw an opportunity to bring centuries of Eastern tea heritage into a modern lifestyle format.
Driven by this vision, he established the Meizong Tea Research Institute and dedicated years to researching tea innovation, flavor development, and modern applications of tea.
This journey ultimately led to the creation of MEIRYA Green Tea Craft Beer—an innovative category that combines the refreshing character of real tea with the craftsmanship and social culture of premium beer.
Today, MEIRYA has expanded beyond beer into a growing portfolio of tea-inspired products, including tea craft beverages, matcha products, tea foods, and lifestyle collections.
For Frasier, MEIRYA is not simply a beverage company.
It is a modern tea lifestyle brand with a global vision.
His mission is to reimagine how tea is experienced, making it more approachable, contemporary, and relevant to consumers around the world.
Not following trends. Creating them.
Because the future of tea is not in the past—it is in the hands of the next generation.
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This is not just a product — it's a new category.